The leader’s narrative that unleashed the country’s full potential.
We helped build then-presidential candidate Joko Widodo’s strategic narrative to showcase his leadership as the frontrunner of the people, empowering the people to work hard to unleash the country’s full potential. Our main marketing strategy was to increase the number of young voters to vote for Jokowi, by raising awareness and voters’ understanding of Jokowi-JK’s programs.
During the 2014 presidential election, we conducted thousands of data-driven experiments to optimize Jokowi’s strategic narrative, campaign messaging, and visual storytelling on Facebook page, website and other digital assets.
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