Opening financial doors to small businesses across the nation
BTPN Wow! is the innovative financial service that promotes financial inclusivity for all Indonesians across the region. This program provides banking experience to everyone with a few clicks on their mobile phones and a trip to their nearest local agent. It aims to increase the number of its agents by optimizing the agent acquisition process, ultimately leading to customer growth.
We helped craft BTPN WOW! digital marketing strategy to communicate its strategic narrative: promoting financial inclusion to Indonesians. The marketing strategy focuses on eliminating pain points that lead to increased efficiency of agent acquisition. With friendly visual guidelines and references, BTPN Wow! marketing plan has established the brand as a practical and affordable banking service.