How Do
Move People In

By move, we mean
people will rally behind you,
people will vote, people will buy,
people will change behavior.

The answer is:

You need a strong strategic narrative.

catalyst strategy

What is a

It is the story that drives the choices an organization makes. It brings out the soul of your company that further translates into its culture, strategy, and actions.

A strategic narrative is for both your internal and external stakeholders.

It is beyond marketing campaigns or brand messaging.


Catalyst Strategy is a strategic narrative consulting firm based in Jakarta, Indonesia. Founded in 2014, Catalyst Strategy has worked and advised clients ranging from presidential candidates, gubernatorial candidates, large multinational corporations, high-growth startups, international organizations, and government agencies to build their narratives and cut through the noise.

We are obsessed with helping CEOs and leaders define what kind of future their company will create, what kind of purpose will get their employees to rally behind and what kind of story will move their customers.

Get To Know Us!

catalyst strategy

Meet our team

We believe companies and organizations hold the power to shape how the world thinks through their strategic narratives...

Get To Know Our Team!


Our Bold Thinking, Innovation, and Streamline Execution for Leaders and Organizations Who Want to Cut Through The Noise

See our case studies

See our

This is how we help leaders and organizations define what kind of future they will create, translating their purpose and bring the soul of the organization to get people to rally behind them.

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Our Clients

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We love stories.
We also love strategy, tech, creatives, and all the narratives behind that. Here are some of our latest thinking.

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We always seek a fresh mind, new perspectives, and a broad range of skills. See where you fit in! We’re always open for cool conversation!

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Contact us

If you think you or your organisation needs an enlightenment and guidance for the narrative, give us a heads up below and we’ll contact you further.

Our Office
Jl. Taman MPU Sendok No.22, RT.8/RW.4, Selong, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12110, Indonesia
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