Move People In
By move, we mean
people will rally behind you,
people will vote, people will buy,
people will change behavior.
The answer is:
You need a strong strategic narrative.
What is a
It is the story that drives the choices an organization makes. It brings out the soul of your company that further translates into its culture, strategy, and actions.
A strategic narrative is for both your internal and external stakeholders.
It is beyond marketing campaigns or brand messaging.
Catalyst Strategy is a strategic narrative consulting firm based in Jakarta, Indonesia. Founded in 2014, Catalyst Strategy has worked and advised clients ranging from presidential candidates, gubernatorial candidates, large multinational corporations, high-growth startups, international organizations, and government agencies to build their narratives and cut through the noise.
We are obsessed with helping CEOs and leaders define what kind of future their company will create, what kind of purpose will get their employees to rally behind and what kind of story will move their customers.
This is how we help leaders and organizations define what kind of future they will create, translating their purpose and bring the soul of the organization to get people to rally behind them.
We love stories.
We also love strategy, tech, creatives, and all the narratives behind that. Here are some of our latest thinking.
January 11, 2020
I always love watching films. I remember going on my bike when I was a kid with some cash my mom gave me, held tightly in my small grip, to rent some of the DVDs in the film rental near home. Then my love and appreciation for films started to... read more
December 16, 2019
2020 will come in two weeks, and people out there are either reminiscing the last decade or planning ahead. Companies and organizations are deep down on their marketing plan PowerPoint slides or refreshing their business strategy. Most of us are... read more
December 7, 2019
Comics, animation, and movies are things that make me fall in love with Visual Storytelling. I used to believe that one day, I was going to be a comic book artist. Since I was a child, I always drew my own comics, with my own characters and with my... read more
If you think you or your organisation needs an enlightenment and guidance for the narrative, give us a heads up below and we’ll contact you further.