Move People In
By move, we mean
people will rally behind you,
people will vote, people will buy,
people will change behavior.
The answer is:
You need a strong strategic narrative.
What is a
It is the story that drives the choices an organization makes. It brings out the soul of your company that further translates into its culture, strategy, and actions.
A strategic narrative is for both your internal and external stakeholders.
It is beyond marketing campaigns or brand messaging.
Catalyst Strategy is a strategic narrative consulting firm based in Jakarta, Indonesia. Founded in 2014, Catalyst Strategy has worked and advised clients ranging from presidential candidates, gubernatorial candidates, large multinational corporations, high-growth startups, international organizations, and government agencies to build their narratives and cut through the noise.
We are obsessed with helping CEOs and leaders define what kind of future their company will create, what kind of purpose will get their employees to rally behind and what kind of story will move their customers.
This is how we help leaders and organizations define what kind of future they will create, translating their purpose and bring the soul of the organization to get people to rally behind them.
We love stories.
We also love strategy, tech, creatives, and all the narratives behind that. Here are some of our latest thinking.
February 22, 2020
Are you interested in increasing your knowledge? Or learning new skills/things? I believe most of you will answer, Yes. I’d like to share my easy way to increase my knowledge while staying productive at work or social life. read more
February 16, 2020
Mike Johnston is not just a good drummer. He also has a strong personal narrative. Through his drumming tutorials on his Youtube channel, I can feel his energetic presence. He uses words that are easy to understand and explains things so clearly. And... read more
February 10, 2020
I was sitting on the corner of a coffee shop while Dewa’s song was playing on my Spotify. It’s been almost an hour. But here I am, staring at the screen and trying to complete a paragraph that I don’t know how many times I’ve deleted and... read more
If you think you or your organisation needs an enlightenment and guidance for the narrative, give us a heads up below and we’ll contact you further.