About us
Since 2014, we have helped clients, from presidential to gubernatorial candidates, corporations, high-growth startups, international organizations, and government agencies across the region, building their strategic narratives. Our mission is to create a better world through better narratives.
Our Services
GOVERNMENT
RELATIONS
Government affairs strategy and strategic communication for leaders, candidates, and government agencies.
CATALYST
TALKS
A platform for inspirational leaders to share their views, ideas, and narratives to the world.
STRATEGIC
NARRATIVE
Strategic narrative consulting and digital marketing services for businesses and organizations.
CATALYST
ACADEMY
Corporate training for leaders, managers, and teams, with tailored modules and programs.
Watch Our Live Talks!
Our Work
JOKOWI
During the 2014 presidential election, we led Jokowi’s digital campaign team. Using Facebook, website, and other digital assets. We have conducted thousands of data-driven experiments to optimise Jokowi’s strategic narrative and messaging.
KEMENTERIAN KOPERASI DAN USAHA KECIL DAN MENENGAH INDONESIA - KUKM
We helped build KUKM’s strategic narrative to gather the nation’s support for SMEs as the nation’s economic hero.
ASEAN SECRETARIAT
We assisted ASEAN Culture and Information Division to create a strategy to promote the ACMP II by building a strategic narrative and bringing it to life with effective storytelling.
Our Team
FARINA
SITUMORANG
Farina brings more than 16 years of marketing, sales, and communications experience to help clients build their strategic narratives. She has advised CEOs and also presidential candidates around Southeast Asia on how to create better narratives and leverage data to make strategic decisions.
LYDIA
TARIGAN
Lydia is an internationally recognized award-winning creative director who has spent the last 15 years building strategic brand narratives. Lydia has advised global and national consumer goods clients on making creative work that delivered real business impact, while touching the hearts of consumers.
GORGA
HARIARA
Gorga leads the creative team and software developers who are able to empathize with users while creating beautiful products. With more than 12 years experience, Gorga brings the strategic narrative to life through a user-centered design approach.
LISA
IMRANI
Lisa has experience working with governments and international NGOs as a Communications Consultant. She helped the government to develop communication strategies and advocacy for government projects.
NADIA
ANDAYANI
Nadia is involved in several international brand projects and various large projects. Because of her experience in marketing, Nadia has a wide range of expertise such as integrated marketing communication, strategic communication, digital marketing, applied research communication, and consumer behavior.
Contact Us
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2020 Catalyst Strategy
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2020 Catalyst Strategy