catalyst strategy

What is a

It is the story that drives the choices an organization makes. It brings out the soul of your company that further translates into its culture, strategy, and actions.

A strategic narrative is for both your internal and external stakeholders.

It is beyond marketing campaigns or brand messaging.


Catalyst Strategy is a strategic narrative consulting firm based in Jakarta, Indonesia. Founded in 2014, Catalyst Strategy has worked and advised clients ranging from presidential candidates, gubernatorial candidates, large multinational corporations, high-growth startups, international organizations, and government agencies to build their narratives and cut through the noise.

We are obsessed with helping CEOs and leaders define what kind of future their company will create, what kind of purpose will get their employees to rally behind and what kind of story will move their customers.

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Meet our team

We believe companies and organizations hold the power to shape how the world thinks through their strategic narratives...

Get To Know Our Team!

catalyst strategy

Our Projects

Our Bold Thinking, Innovation, and Streamline Execution for Leaders and Organizations Who Want to Cut Through The Noise

The leader’s narrative that unleashed the country’s full potential

Building Joko Widodo’s strategic narrative for the 2014 presidential campaign, as the leader who empowered the people unleashing the country’s full potential.

Opening financial doors to small businesses across the nation

Crafting a digital media strategy to communicate the strategic narrative, promoting financial inclusion to maximize profit. The strategy focuses on eliminating pain points that lead to increased efficiency of agent acquisition and create key visual reference and guidelines.

Leading the blockchain market through better narratives within the Indonesian agriculture

Building HARA’s empowering strategic narrative as a leading blockchain player in Indonesian agriculture. This leads to HARA’s success to sell out its Initial Coin Offering (ICO) during a cryptocurrency bear market during the volatile market environment.

Bringing the Soul of The Indonesian Medical Industry

Conducting workshops and exercises that demonstrated how to bring the soul of the organization through social media.

See our

This is how we help leaders and organizations define what kind of future they will create, translating their purpose and bring the soul of the organization to get people to rally behind them.

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Our Clients

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We always seek a fresh mind, new perspectives, and a broad range of skills. See where you fit in! We’re always open for cool conversation!

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Contact us

If you think you or your organisation needs an enlightenment and guidance for the narrative, give us a heads up below and we’ll contact you further.

Our Office
Jl. Taman MPU Sendok No.22, RT.8/RW.4, Selong, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12110, Indonesia