Move People In
By move, we mean
people will rally behind you,
people will vote, people will buy,
people will change behavior.
The answer is:
You need a strong strategic narrative.
What is a
It is the story that drives the choices an organization makes. It brings out the soul of your company that further translates into its culture, strategy, and actions.
A strategic narrative is for both your internal and external stakeholders.
It is beyond marketing campaigns or brand messaging.
Catalyst Strategy is a strategic narrative consulting firm based in Jakarta, Indonesia. Founded in 2014, Catalyst Strategy has worked and advised clients ranging from presidential candidates, gubernatorial candidates, large multinational corporations, high-growth startups, international organizations, and government agencies to build their narratives and cut through the noise.
We are obsessed with helping CEOs and leaders define what kind of future their company will create, what kind of purpose will get their employees to rally behind and what kind of story will move their customers.
This is how we help leaders and organizations define what kind of future they will create, translating their purpose and bring the soul of the organization to get people to rally behind them.
We love stories.
We also love strategy, tech, creatives, and all the narratives behind that. Here are some of our latest thinking.
May 19, 2020
A think piece from an HR professional’s perspective. read more
May 12, 2020
It is on the 12th of May. I have watched all of my videos on the watch list, fished some of the games on my steam’s library, and I still have so much free time besides work. So, as a developer, I have some tips for you to stay productive and... read more
March 9, 2020
“Don’t speak alien!” or “Explain it in simple words!” Sounds familiar with these phrases? (Everybody whoever says that or hear that, put your hand in the air and say yeah). read more
If you think you or your organisation needs an enlightenment and guidance for the narrative, give us a heads up below and we’ll contact you further.